Infinite Assistance
All Good Supplies is a non-profit organization working to improve waste streams at distribution centers, supporting local charities, and reducing waste while helping the environment.
Solidarity and responsibility
There's nothing more beautiful and challenging for a designer than creating a non-profit organization's corporate identity from scratch: in addition to applying a wide range of technical knowledge, one must add an extra dose of responsibility, ethics, and solidarity.
A distinctive brand
What did All Good Supplies need? A visual identity that was engaging and empathetic, so we set to work and enjoyed the rare opportunity to begin designing a brand from scratch with such a noble purpose.
Based on a communications strategy and a tone of voice aligned with the brand's positioning, we came up with different logo variations, color combinations, font suggestions, and other design elements. Working with the client, we were able to create a vibrant design system that was in tune with what they wanted to communicate and that worked well across the different brand applications they had in mind.
In addition to a guide to the design system and different brand applications, we provide multiple templates and parts for different purposes.
