Data visualization
PwC is best known for auditing the Oscars, but for our team, it offers endless possibilities, experiments, and validations to create all kinds of interfaces, mobile applications, components, and other features that have a massive audience.
Data driven
and user-driven
Every feature, component, or site we launch brings not only countless insights but also massive reach. That’s what makes our responsibility as a team both exciting and a bit daunting — we're releasing something that will be experienced by tens of millions of people.
Not everything is numbers
Although we track every click, tap, step, heat map, we delve into the funnel, conversions, drop-offs, and have all sorts of metrics, we carefully research what the user needs beforehand, validate each element, iterate, test, launch, and iterate again.
But for us, the qualitative aspect is undoubtedly just as important as the quantitative, which is why we conduct user interviews, focus groups, talks, user testing, and whatever else we can to get to know people better.
